It goes without saying that Bianca Belair is easily one of the WWE’s biggest superstars. If you are reading this, then you probably already know her insane stats like the back of your hand, but let’s run through some of them once more for good measure. Belair is a three-time champ, Royal Rumble winner, and the longest-running Raw Women’s Champion amongst plenty of other accomplishments that are worth popping your collar over. In addition to her huge WWE success and always-growing popularity, Belair has also steadily been building her media career, and venturing into other areas of entertainment as well. Her latest initiative? Leading a new role as spokesperson for this season's NBC Sports' Sunday Night Football campaign "Scary Good Sunday Night" viewing parties, which are designed to help fans vanquish their Sunday Scaries. What are Sunday Scaries you ask? We’ll let Bianca tell it in her interview with ONE37pm.
How WWE Superstar Bianca Belair Is Building Her Media Career
We chatted with the star last week about her new career trajectory
“Sunday Scaries are that anxious feeling you get on Sunday's before starting your work week,” she tells ONE37pm. “I know I get them often because I’ve got so much going on from week to week, and it can be anxiety-inducing to think about everything ahead.” The gig is further indication of where the star athlete is heading in her immediate future. In December 2022, it was announced that Belair had signed with WME for representation in all areas, the goal of which is to further build her “brand and business across podcasting, acting, marketing and more.”
This next step, however, is one that she has been preparing for unknowingly since joining the WWE. I asked Belair how being on the opposite side of things (aka being the athlete the media is covering) has helped with the lessons and expectations needed to embark on a media career successfully.
The WWE is very action-packed, but it’s also live TV. When I’m there I have to grab a mic, talk to the audience, and engage in presenting and storytelling.
- Bianca Belair
“I’ve definitely learned a lot,” she tells me adding: “The WWE is very action-packed, but it’s also live TV. When I’m there I have to grab a mic, talk to the audience, and engage in presenting and storytelling. You get so much experience." While some of what Belair does live is by way of a teleprompter, most of it has to come from a place of memorization and improv, she tells me. In fact, her experiences with WWE has prepared her so much that she's adapted to being the interviewer instead of the interviewee without any trouble. Watching her in action, she's a natural.
"Not long ago I got to interview the cast of Suicide Squad," she adds. "It was amazing, and I've also gotten to do some stuff with Amanda Serrano. I love things like that because I want to be multi-faceted. The WWE has definitely helped with me able to crossover to the other side of media for sure."
You have to always be prepared, on your toes, and know all of your information.
- Bianca Belair
Interviewing the cast of Suicide Squad is pretty darn cool, don't you think? I next ask Belair if there's anything she's learned about the media world that she didn't previously know or expect before entering. Her answer? All of it. "It's a lot harder than you think," she says, laughing, before adding: "You have to always be prepared, on your toes, and know all of your information. It's not as easy at it seems, and I actually get more nervous being the interviewer as opposed to being interviewed. You just have to go with the flow, and I'd say media is very important to advertising and getting to know people to promote projects. It's just as important as the other side."
That understanding is part of what makes her such a great ambassador for "Sunday Scaries." I then asked Belair why this campaign is so important to her. "Self-care is individualized to whatever makes you happy and whatever brings you back to normalcy and your comfort zone. I eat pizza before my big matches, which is very unconventional! 'Sunday Night Scaries' is about finding that balance, which is what I love about Sunday Night Football in general because it's a time for enjoyment. Oftentimes, when it comes to teams you root for, you tend to say 'we,' as if you're a part of the team. It's a family thing."
Anytime you see me in the ring, know that I have sewn every single piece of gear I've ever worn.
- Bianca Belair
As we chatted, I couldn't help but notice Belair's hair, which was sleeked to perfection, along with her makeup and fun outfit. The fashion writer in me couldn't resist asking her about her daily style. "I love fashion," she exclaims. "Anytime you see me in the ring, know that I have sewn every single piece of gear I've ever worn. I even try to look as the season/time of year and what's going on in the world. For example, last year I made Black History gear for Black History Month." That's right ladies and gentleman, Bianca Belair is the one that designs all of her costumes. Now how about her outfit choices for media gigs? It's same concept of staying true to herself she tells me. "I love bright colors, sequins, rhinestones, lipstick, and my bamboo earrings, because they represent me. Your clothes speak for you before you even get to open your mouth."
Speaking of people seeing her, Belair knows that there's a lot of young girls in particular who are watching and following her. Her advice to those young ladies who want to pursue a career in media? Once again, it's all about staying true to yourself. "As a Black woman in media, I put so much pressure on myself for a while where I thought I had to do it the 'right way.' I realized eventually that I wasn't being myself, and that it's not about doing things the 'right way,' but doing it your way. Even if you're a Black woman in media, you can still bring something different to the table than the next Black woman to the right and the left of you. We're all different and bring something different, and by doing that, we're all able to relate to someone out there who can see themselves in you. Be unique and unapologetically you!"
I still see myself being in WWE, welcoming in the new era/generation of women's wrestling, and I can't wait to have all the equities to pass the torch to them.
- Bianca Belair
So what's next up for the young lady who has already accomplished so much? Where does she see herself in the next five years or so? "That's such a hard question," she says, laughing. "I still see myself being in WWE, welcoming in the new era/generation of women's wrestling, and I can't wait to have all the equities to pass the torch to them. In media I would like more opportunities to interview, present, and host shows. Also, being in movies has been a dream of mine since I was a little girl. My goal is to one day hopefully have a star on the Hollywood Walk of Fame, and go outside of my bubble such as being a judge on different hosting shows—I just want to do everything!"
And "everything" is certainly what she's been doing.
You can continue to keep up with Bianca Belair via Instagram.
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