Chop It Up is ONE37pm’s weekly web series where hosts Brandon Bryant and John Henry examine business and culture through an entrepreneurial lens. You can catch new episodes of Chop It Up every Wednesday at 3 p.m. on ONE37pm’s YouTube channel.
On this week's episode of #ChopItUp, a viewer question about building brand awareness on a small budget turns into a rapid-fire rundown of 11 ways to grow your business for less than a hundred bucks.
But before that, John Henry and Brandon Bryant get into how StockX became a billion dollar business, the role that authentication played in its success, and how the blockchain could factor into the future of the fashion industry. Brandon Bryant reveals that: “Stock X built their model on authentication—as it works now, you have a fresh pair of kicks and you want to sell them and when Stock X lines up a buyer, you ship the sneakers to Stock X—they verify them and then ship to the buyer. Once the transaction is complete you, the seller, get paid.”