How The Crib Around The Corner Is Changing The Narrative

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This latest episode of TikTok’s For You podcast welcomes members of The Crib Around The Corner, the first all-black content creator house. Announced in February of this year by Whalar, a global creativity and technology influencer agency, “The Crib” (also known as The House) is a space for BPOIC TikTok stars based in Los Angeles designed to help the creators elevate their brand to the next level, while focusing on brand partnerships, production, and content strategies.

While the concept of “The Crib” is still relatively new, the group has already received brand partnerships with AT&T TV and MAC Cosmetics for their female creators, with more collaborations expected down the road. Joining host Brittany Broski, four of the group's members Layla Qasim, Dan Muthama, Challan Trishann, and Dare Ajibare discuss their respective TikTok journeys as both individuals and a group, while also giving listeners a behind the scenes look at what it means to be a part of the house.

You can catch a sneak peak of their interview below. A new episode of For You will debut every Wednesday at 5:30 pm PST/8:30 pm ESTon TikTok LIVE. You can also catch it on all major podcast platforms such as AppleSpotify, and Google.

Broski: Obviously you guys are doing something really special and needed by pulling together and raising more awareness for the lack of diversity in the white-dominated influencer space. Can y’all talk about what started the idea?

Dan: We’ve always talked about having a Black creator house. We’ve seen houses come up, but we haven’t seen it heavily supported. A couple of months ago we were like “Let’s just go ahead and do it,” and we just happened to be lucky enough to bump into Whaler who were really with the vision. After that it just took off.

Broski: The larger discussion here is that there is that lack of diversity, but at the same time it’s almost not as progressive to say you guys are the “Black creators.” Being an individual should be number one, and secondary should be that while you guys are being yourselves, here is the representation that has been missing.

Dare: Definitely! Even with starting this house—obviously it was going to be big for the creativity community in general because it’s an all-Black house, but for me, I never wanted us to be identified as an “All-Black” house. We are a creator group that just happens to be all-Black. I feel like companies sometimes try to put the emphasis on that, and you have to push past it.

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