#Face2FaceTime with Tierra Whack

The artist who changed what an album drop means today.

tierra whack mobile hero
Tierra Whack/YouTube

#Face2FaceTime is a series in which ONE37pm calls the do-ers, the hustlers and the icons from the worlds of business, culture, music, sports and style. Who should we dial next?

In this Face2FaceTime, the extraordinary Tierra Whack chats with ONE37pm about her Whack World visual album, which we compare to Beyonce's Lemonade strategy and describe as brilliant, bizarre and beautiful.

Whack World  is a 15-minute album, with 15 songs each clocking in at exactly 60 seconds long. The music video sees the 22-year-old Philly artist transitioning into 15 new outfits and 15 different settings, representing each catchy track off of Whack World .

Why is each song so short, compared to the traditional 3- to 4-minute song on everyone else's albums? Listen to her answer in this video and then head over to YouTube to watch the Whack World visual album.

To watch our full #Face2FaceTime interview with Don Benjamin, visit our YouTube channel.

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