Gallery Media Group is to bolster its focus on sports content by rebranding its men's lifestyle brand ONE37pm as @Ballplayers.
The new, refreshed @Ballplayers brand will cover sports through the lens of players' off-field and off-court lives, spanning wellness, music, fashion, culture and money.
"The ONE37pm audience has proved they have a deep, passionate interest in sports, with lifestyle content about players' interests and lives consistently over-performing," said GMG CEO Ryan Harwood.
"Combining them with our existing @Ballplayers followers and reimagining the brands around the content they both love most felt like a natural next step for GMG's sports vertical."
The new @Ballplayers joins @Cocktails, @Recipes, @Moms and PureWow in Gallery Media Group’s lifestyle publishing portfolio.
