Battle of the Brands: 8 Cool ‘Game of Thrones’ Final Season Merch Items

Adidas, Oreo, Red Cross and Mountain Dew are among the brands going all out

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Game of Thrones-themed Adidas Ultraboost running shoes. / Cole/Instagram/Champs

Like winter in Game of Thrones, the brands are here. Brands have been coming up with clever GoT partnerships season after season, and brands like Oreo and Adidas are ratcheting up their creativity and marketing dollars for the eighth and final season.

Game of Thrones is a branding behemoth, and for the series’ last hurrah, HBO has inked lucrative licensing and merchandising deals that have been rolling out ever since season seven wrapped up and attracted 16.5 million viewers for the final episode in 2017. In fact, the show has secured more than a hundred licensees globally, making it the most-licensed program in HBO history.

Ahead of the rightfully much-hyped season eight premiere, here’s a quick look at eight partnerships for GoT’s final season, many of which you can buy and share at your viewing parties. Let the Battle of the Bastards, er, I mean Battle of the Brands begin!

1. Oreo // Game of Cookies

For its #GameOfCookies campaign, Oreo created four cookie designs representing the Night King, House Lannister, House Targaryen and House Stark. Oreo also re-created the Game of Thrones title sequence using 2,750 of these cookies.

2. Adidas // GoT Ultraboost

The six Game of Thrones–themed Ultraboost running shoes from Adidas—perfect for running away to save your own life—represent the White Walkers, Night’s Watch, House Stark, House Lannister and House Targaryen. Each shoe includes a phrase like “Hear me roar” or “Winter is here.”

3. Mountain Dew // A Can Has No Name

As a tribute to Ayra Stark’s popular “A Girl Has No Name” story arc, Mountain Dew has brought back its A Can Has No Name cans, which are stripped of the usual green branding. 

4. The Bellagio // ‘GoT’ Fountain Show

Twice a night in Las Vegas until GoT’s April 14 premiere, the Bellagio fountains will put on a Game of Thrones–themed show full of (projected) ice and (actual) fire set to the show’s theme song: “From the green glow of Wildfire and falling snow, to the undead dragon soaring above Lake Bellagio breathing vibrant blue flames that set the waters ablaze, and the crashing fall of The Wall, The Fountains interpret some of the most memorable visuals of Game of Thrones in entirely new ways.”

5. Red Cross // Bleed for the Throne

In February and March, more than 350,000 Game of Thrones fans donated blood as part of the Red Cross’s Bleed for the Throne initiative with HBO. The campaign continues all April, with blood donors earning the chance to win a life-size Iron Throne. People who donate between April 11 and 30 will receive “Bleed #ForTheThrone” posters.

6. Johnnie Walker // White Walker Whiskey

“A whiskey from the land of always winter. For those who face the oncoming storm and never stop walking, winter is here,” the Johnnie Walker narrator proclaims in this #JWWhiteWalker commercial. The White Walker bottle features “thermochromic ink to give fans a frosty surprise message when frozen.”

7. Diageo // Single Malt Scotch Whiskeys

These malt whiskeys from Diageo, representing the Seven Kingdoms and the Night’s Watch, will give you a nice burn as you watch the dragons burn down everything in the show. Each bottle is a different type: House Stark (Dalwhinnie Winter’s Frost), House Tully (Singleton of Glendullan Select), House Targaryen (Cardhu Gold Reserve), House Lannister (Lagavulin 9 Year Old), Night’s Watch (Oban Bay Reserve), House Greyjoy (Talisker Select Reserve), House Baratheon (Royal Lochnagar 12 Year Old) and House Tyrell (Clynelish Reserve).

8. Bud Light // Bud Knight Returns

In ongoing Game of Thrones–themed commercials, an ad campaign that launched with the Super Bowl ad above, Bud Light mimics memorable GoT scenes. In the latest spot below, the dead Bud Knight returns, in Jon Snow fashion, after being resurrected with pasta incantations. We’ll drink to that. Cheers!

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