I recently celebrated seven years as a daily content creator. Yes, you read that correctly: I’ve created new content daily for seven years without ever missing a day. It’s been (and continues to be) an incredible journey, and I want to share some insights that I’ve learned along the way to help you in your creative pursuits.
Growing up, I had a few obsessions that helped foster my creativity. Among them, LEGO took the top spot. Since I was a boy, I have always loved the unlimited creativity offered through the world’s most popular toy, and through the evolution of social media, I’ve been able to cultivate a personal brand around my hobby. In 2015 I started an Instagram page (@MiniSuperHeroesToday) focused on posting lego content with one simple challenge: post one new piece of content every day and see how long I could go. That challenge remains unbroken to this day, and has expanded outward to YouTube and TikTok as well, where the MiniSuperHeroesToday community is now over 250,000 members strong. My growth in social media has led to me working with some of my favorite brands including K-Swiss, Ghostbusters, and even LEGO themselves.
I’m very proud of my accomplishments, but my purpose behind what I do is not to prove how great my brand is, rather to spread positivity through a hobby I and so many others love. This journey has brought me to a place where I can share insight to help other folks wanting to do the same in their lives, and I want to share a few insights that have been on my mind at the time of this milestone anniversary. I hope these help you focus in on what you want and encourage you to go for it!