True to the Game: How to Maximize Your Worth Without Watering Down Your Business’ Identity

ONE37pm and Squarespace have teamed up to create an editorial series that offers resource support and expert advice for entrepreneurs and small business owners in our community who want to start their own business. You can try Squarespace for free to create your own website and use code ONE37pm to get 10% off when you’re ready to go live with your first website.

If you recently started your own business, there’s a chance that you may have already encountered a situation in which you felt its identity changing. To many new entrepreneurs, these types of situations are normal in the world of business ownership, however these situations may also lead to feelings of frustration. As an entrepreneur, you ultimately created your business based on something you were passionate about, so the possibility of having to change or alter your brand is naturally one that can be a bit daunting.

In the ever-changing world of business, the keyword to success is adaptability. Nothing in business ever stays the same, and as an entrepreneur, you must consistently grow your brand as trends and technology change. Also, as mentioned in the previous article, as an early entrepreneur you may find yourself in the position of having to sell a percentage of your company to investors in exchange for funding. Investors may also require some input in the direction of the company as well. With all of these things to take into consideration, you may be thinking about how to build a brand strong enough to “adapt” while not sacrificing the core identity of your business.

Having a theme is a pertinent part of any business. It’s what will allow your audience to form a personal connection with your brand. It will also give your business a strong brand identity while being in the early stages of your entrepreneurship. If as an entrepreneur, your business has a strong identity early on, then it will lessen the chances of it being “watered down” in the future. Potential investors also will be less likely to request “changes,” because they will know your brand is already established with a good source of traction from consumers.

Having a website, and a large online presence for your brand and business is an extremely important tool for business success and growth. Even if you don't have any coding or design experience, Squarespace is an easy-to-use website builder that offers a wide variety of award-winning templates and customization options. These features allow you the opportunity to create a website that maintains your style and aesthetic without having to stress over the details.

Brand identity is extremely important as a business owner, which your website should be one of the first places to showcase. You can customize your website through logos, fonts, colors, and photos—a theme that can apply to your social media presence as well.

As a business owner, you may be wondering about the many different ways you can brand your website and business from a growth standpoint. Social media is a key element to the success of any business that is dominated by the internet, and Squarespace can help to assist you in the publishing and promotional components of your website. For starters, Squarespace offers various social media and email marketing tools that you can take advantage of for the creation of your website. Choosing to enroll in Squarespace's email marketing campaign is also a great way to communicate with your customers. Using this tool allows you to create your own logo, products, and blog posts, as a form of communication with your consumers.

These features will allow you to create professional and engaging business communications that stay authentic to the core of your business and brand. Creating an email campaign will also offer you engaging and creative ways to keep in touch with your consumers on a regular basis, further strengthening that connection, while also building familiarity with your business from a brand and design standpoint. 

If along the way you need assistance with building your website or have any questions, Squarespace offers you 24/7 customer support and even webinars that can help you out.

We know that maintaining a strong business identity can come with challenges, however, it is crucial that you maximize your business’ worth, without watering it down. Remember authenticity is key. Take your idea and run with it, and never be afraid to stay true to you.