Recent news broke of LEGO’s partnership with Epic Games (Fortnite) to create a joint Metaverse project aimed at kids. This has fans of Fortnite, LEGO, and the Metaverse in general talking from all angles, and as a LEGO content creator, I want to weigh in on the perspectives I’ve picked up through my LEGO community, @MiniSuperHeroesToday.
While I was learning about NFTs and the Metaverse last year, my initial thought was: do I see the world becoming more digital or less digital as time rolls on? Of course, any person of cultural awareness will agree that the world is becoming more and more immersed in digital reliance. From fully downloadable video games, to streaming new movies from home, to VR adoption in the living room, there’s no doubt that digital experiences are gaining prominence (albeit slowly, in my opinion.)
Epic Games has had insurmountable success with Fortnite, so I have all the faith in the world that they will deliver on the gaming aspect of this collaboration. As for LEGO, though…
Look, I’m a huge LEGO fan. I build a new set almost every day, and I’ve put out new content daily for over seven years. I like to think I have a pulse on the LEGO world, and with that, I do have my concerns for this venture. To shed light on those concerns, we need only to look back at LEGO’s last few ventures into the digitalization of their toys.