Justin Guilbert, the Co-Founder and CEO of Bravo Sierra, was this week’s guest on ONE37pm’s Open Dialogue with Phil Toronto. The two discussed the company’s new initiative ‘Echelon,’ how and when they started it, and the approach they took when they met with the Department of Defense and asked what they needed.
So, what is ‘Echelon’?
“Echelon is a project that emerged from an initiative we started about three years ago called Bravo Sierra, which is essentially a project that tries to deliver a novel approach to consumer development. What we did was identify what we believe is the community that is not only prescriptive, but the most critical, valuable, and that is the armed services community,” said Guilbert.