Let’s take it back to 1998. It was the year that the Yankees won a record 114 regular season games—which led to winning their first of four consecutive World Series titles. The president, Bill Clinton, was named as one of Time magazine’s Men of the Year. Newcomer Montell Jordan released a smash single called “This Is How We Do It.” And a young kid from Utah opened a company that creates gigantic bean bag–style furniture and called it… Lovesac.
Shawn Nelson and his group of friends teamed up to create a home furniture product that was in popular demand after he built the first model in the basement of his parents' home three years prior. His journey as a startup furniture company was an interesting one: From a fabric-buying trip to China by himself to complete an order of 12,000 Lovesacs from Limited Too to accruing thousands of dollars in debt by signing up for a plethora of credit cards, Nelson was willing to do anything to be a successful hustler in business.