The thing about creating something so iconic, so magnificent, and so beloved by the world is that you walk a fine line when it comes to tweaking the original. Take the REESE’S Peanut Butter Cup, for example. The classic treat is one of the first that comes to mind when you think of candy, and for good reason—it’s an unbelievably delicious flavor pairing that satisfies every taste bud with its savory peanut butter layer and sweet, sweet milk chocolate coating.
So, you might be thinking, “If it’s already perfect, why mess with it?” Well, the daredevils—nay, masterminds—at REESE’S have accepted the challenge and the result? What we’re dubbing as the candy of 2024. Let these TikTok creators show you why.