How Self-Care Can Lead to Your Next Great Idea

Katie Proctor, cofounder of Wellevation HQ, had a business idea at the unlikeliest of moments

man oncouch laptop mobile
Getty Images

Finding ways to support your own mental health and well-being isn’t just something our cofounder Gary Vaynerchuk talks about frequently, it’s also one of this decade’s most important cultural conversations. As such, you’ve probably heard the term “self-care” being thrown around a lot over the past few years. At first glance or scroll, self-care can seem to mean drinking matcha lattes and doing yoga, which is great if you love drinking matcha lattes and doing yoga—but considerably less great if you’d rather drink beer and watch Netflix.

“For a long time, I was turned off to the idea of self-care because it conjured up visions of bubble baths and pedicures,” says Katie Proctor, cofounder of Wellevation HQ, a consulting group focused on influencer marketing in the wellness space, and also a registered dietitian. “When I started to redefine what self-care meant and understood that it’s up to the individual to decide, it became more meaningful.”

So forget about the matcha lattes and the yoga for a minute. As Proctor puts it, self-care “starts with knowing yourself, as that’s the only way you can care for yourself.” From there, itis a matter of making “intentional decisions made to protect and enhance your well-being.” Her strategy goes like this: 1) Know yourself. 2) Set boundaries—and actually maintain them. 3) Consistently check in with yourself and reevaluate what’s working and what’s not. 4) Make changes and repeat. There are no photogenic beverages or trendy exercises to embrace, just self-awareness combined with self-love, plus a little self-discipline for weaving the two together.

[Self-care] starts with knowing yourself, as that's the only way you can care for yourself

- Katie Proctor

Proctor shared a personal story to illustrate her theory of self-care: “During a busy workday, my 3-month-old son was having a major meltdown. Since I work from home, I had the flexibility to intervene and ended up holding him for an almost two-hour nap. I didn’t have my phone with me, and at first I felt trapped to just sit there when I should have been productive. This break ended up being a huge blessing, because my mind was cleared and I developed a really great business idea I know never would have happened if I was being barraged by other things,” she says. “In that instance, self-care was silence. But other times, it might be taking time to be more social. Self-care can be situation dependent as well as individual dependent.”

In other words, know yourself, set boundaries and allow your needs to fluctuate based on what’s happening in your life or at work. If you’re suddenly craving some bikram, go for it; otherwise, don’t force it.

Did you like this article?
Thumbs Up
Thumbs Down