CBD, or cannabidiol, is estimated to total $1.15B in sales by the year 2020, according to a 2017 study. Two cofounders are cashing in on the trend and using social media to fuel the fire. New York-based Australian entrepreneur, trainer and fitness influencer Bec Donlan, owner of Sweat with Bec, and Jil Larsen, founder of Magic Mix in New York City’s Financial District, have joined forces to create healthy, Insta-worthy snacks with CBD in a product line called Go Basic. And they want you to eat their balls.
In a short time, the company has amassed an impressive list of NYC stockists that includes buzzy NYC haunts like The Butcher’s Daughter, Chillhouse and Hu Kitchen. Its signature products include CBD chocolates in pumpkin spice, peppermint and rose, and vegan cookie-dough balls that taste divine. The dosage instructions on the packaging read, “1 equals chill. 2 equals chillllllll.”
We got the lowdown on their entrepreneurial story, how social media has played a key role in their creative planning and the one thing they would tell someone looking to start their own business.