TikTok Talks: Kailey Maurer Explains Her Creative Process and Best Content Strategies

Introducing TikTok Talks, a brand new series from ONE37pm in which we highlight up and coming influencers that are crushing it on TikTok. Whether it be showing off their dope dance moves or cracking us up with funny videos, these TikTokers are absolutely dominating the platform. Kailey Maurer is one of those influencers. 

Hailing from Los Angeles, California, Maurer is a gymnast at heart that incorporates all of her skills into making her TikToks and social content. In fact, she was so skilled that she earned a spot on the USA Gymnastics team in 2014. Her abilities have made her a fan favorite on TikTok and she has amassed over 2.7 million followers on the platform. 

Maurer sat down with ONE37pm's Omari White to talk all about her creative process, what goes into making a great TikTok video as well as a little talk about favorite breakfast cereals.

Maurer first got started on the app after her friends told her about it, she had been an avid Musical.ly user prior to its eventual merging with TikTok. "I was just super passionate about and my gymnastics videos. And they started doing pretty well and I was having a lot of fun making them. So, uh, and then when the app transitioned from musically a tech talk, of course, I continued up with it as I was having so much fun. And it's awesome" Maurer elaborated.

Given the fact that she has amassed such a large following on TikTok, it's clear that she has cooked up a great recipe for how to make great content. If you're just starting out on the platform and want to grow your audience in a major way, Maurer says the best way to go about it is to follow your passions and be as consistent in your creation as you can. She explains: "I would say like, be as consistent as you can with your posts and when you're posting do something you, you love and that your passionate about don't just try to do what you think is going to work. You want to put yourself into it because people want to connect with you as a person. You don't want to try to replicate somebody else. Cause it's not going to translate."

Since TikTok is all about duets and collaborations, Omari then asks Kailey about who she'd love to create a video with in the future. "Simone Biles. That would be really fun...She is so talented and amazing and it would be fun to just like our talents are different since she's an artistic gymnast and I'm an Acrobat, but I think it'd be really fun to put like some sort of creative concept together with her." Given the fact that they are both incredible gymnasts, this feels like the perfect matchup to create some fantastic content.

It wasn't all business though. Omari and Kailey close out the interview by talking through the tough questions like: "What's your favorite cereal?" and "who's your favorite cartoon character?" 

Spoiler alert: She's a big fan of Cinnamon Toast Crunch and Spongebob.

Kailey Maurer's interview was just one of the first entries in our TikTok Talks series, which will be ongoing and will introduce you all to some true up and comers and names to keep your eye on as you're causing through your feed.