VeeFriends and Mattel Join Forces on Masters of the Universe Collection

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Mattel, Inc. is back at it again to bring a new VeeFriends collectible to life, and this time they are announcing a collaboration between VeeFriends and Masters of the Universe. The collaboration will unveil a special edition two-pack collectible, merging one of the 283 VeeFriends characters, “Skilled Skeleton'', who is here to inspire optimism, accountability, and kindness, alongside the Skeletor from the MOTU, The Lord of the Darkness.

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What's Inside the Two-Pack Collectable?

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The pair of figures will be packaged in a custom-made box that has sliding slipcovers to display the characters. A mini-comic will also be included. The Skilled Skeleton collectable comes with six swappable hands, a removable hood, and a shareable VeeFriends chain. What's more, certain elements will glow-in-the dark to make the figure even more unique. 

The corresponding Masters of the Universe Origins Skeletor will come with three swappable faceplates that represent its multiple moods, as well five swappable hands, a Sword of Power, Havoc staff, and a hood and armor. The heads of Skilled Skeleton and Skeletor will be interchangeable.  

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This is not the first VeeFriends physical collectable venture made in partnership with Mattel. In June of 2023, VeeFriends UNO was released as a first-of-its-kind collaboration that brought the beloved VeeFriends characters to life through an iconic game. 

“Partnering with such an iconic figure like Skeletor feels extremely surreal; this character is a touchstone for all of us from the Gen X era,” said Gary Vaynerchuk, founder of VeeFriends.

This collaboration will connect the two passionate audiences of VeeFriends and Masters of the Universe in a unique and exciting way. Says PJ Lewis, VP and Head of Action Figures at Mattel, “Gary’s innate passion and connection to the brand is one of the many reasons we were excited to collaborate with his forward-thinking company”.

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The Masters of the Universe x VeeFriends multipack will be available for pre-sale starting October 6, 2023 at 9:00 AM PDT, found exclusively at Mattel Creations for $45.00.

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