Ordering Wine from Your Cell Phone Is Now as Easy as 1-2-3 is changing the game

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Is it just us, or is buying wine kind of intimidating?

The usual scenario: We find the fridge completely dry, haul ourselves to the wine/liquor store, search cluelessly through the aisles for a chillable red and wish we paid more attention in French class, before a salesperson finally takes pity and convinces us to get this new Chardonnay that we didn't really want and is also out of our budget. 

But those days are finally numbered because there's a solution. For those nights when you're trying to pick the right wine to "put the icing on the cake" on a perfect date night or enjoy some much needed alone time, is now the answer to all your problems.

Imagine shopping on the internet from the comfort of your couch, but even easier. Can you send a text? You're halfway there.

The details are simple and here's how it works. 

You type in your name, phone number and credit card info on (it takes all of 90 seconds)…and that's pretty much it. Once you're enrolled, you'll start receiving a daily text message (around 12 p.m. EST which is when we start thirsting for a glass) featuring the day's wine deal. If you want to buy something, you respond with the number of bottles. Booyah!—that's it, that's your order. Seriously.

Shipping is $6 for up to 11 bottles (and free for 12 or more) and each day's offer lasts until the next day's text goes out (or until the wine sells out). Wondering how much bang for your buck you will be getting? Think $50 for a Malbec that normally retails for $240.


We like to look at it as having that one cool friend who's really into wine, and really into telling you about it. Or, it's like having a built-in sommelier who knows exactly which new bottles and varietals you should try (with the added benefit of knowing all the good deals). Chillable red? Don’t mind if we do.

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