Here is What the adidas NBA All Star Experience Looked Like

Here's a look at our 2023NBA All Star Weekend Experience courtesy of adidas

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It’s one thing watching the NBA All-Star festivities on television, but it is a completely different experience getting to participate in the events first hand. This past weekend, the adidas team hosted us for an incredible NBA All-Star 2023 in Salt Lake City, Utah, and we’re going to tell you all about it from start to finish. The literal definition of immersive, we got to take in the sights and sounds of all the major events, interview some pretty cool adidas athletes, explore the beauty that is Salt Lake City, and, of course, party a little bit.

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We truly loved every single moment of what was ONE37pm’s first visit to NBA All-Star, and we’re incredibly pumped about the year ahead for adidas in terms of collections, collaborations, and community initiatives. Check out a recap of our weekend below.

Thursday February 16th

Friday February 17th

Special guests included: Donovan Mitchell, Anthony Edwards, Jalen Williams, Candace Parker, Damian Lillard and other all-stars from the adidas Basketball family as they chatted with party goers. We were also able to get up-close looks of The 2023 Collection: Chapter 02 along with exclusive first glimpses at unreleased footwear and apparel from the brand. 

Saturday February 18th

Sunday February 19th

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And Sunday capped it all off with the 72nd NBA All Star Game at the Vivint Arena, which featured Team LeBron taking on Team Giannis. 

Can you tell we had a great time? Thanks once again to the adidas team for having us, and make sure to tune in tomorrow as we’ll be diving into Chapter Two of their Remember The Why Collection.

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