For a brief moment in time, February was business as usual. While the All-Star Game brought out the fits, it all felt pretty scripted, befitting the moment. Across the multitude of shoe drop events happening that weekend, all the speeches made by players and brand representatives were glaringly predetermined. That is not to say this posturing was a bad thing—it was just expected.
But after we hit Valentine's day, the fit conversation escalated, nay evolved. P.J. Tucker has entered another dimension. Paul George—who looks like a top two, maybe top one player in the NBA—is carrying leftovers around. Business-minded forward Andre Iguodala refused to be left behind the competition. The new locker room tunnel isn't even a tunnel.
With that context in place, here are the outstanding NBA-related fits from the month of February.