According to many reports, live sports attendance is in a freefall. It’s not for a lack of interest—millennials follow sports as much as any other generation, they just have more options to watch games on their own terms. And while those preferences account for some of the dip in attendance, the teams themselves aren’t exactly hell-bent on getting people back into stadiums, either: Because of lucrative TV contracts, most major U.S. sports leagues can still make tons of money without needing to get people through the turnstiles. This is just where we’re at.
However, there is something to be said about a full stadium, both for the fan experience at the event as well as being a boon to the television experience. Going forward, teams will have to get increasingly creative to get people back into their arenas. We may very well be entering a golden age of live event promotions unseen since the height of the Veecks.