Who Owns The UFC? An In-Depth Look at the Brand's History

From its genesis in 1993 to today

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The President of the UFC, Dana White / Jeff Bottari / Getty Images

When the UFC held its first-ever event in 1993, the goal was simple: Determine which martial art form was most effective. Since 2016, the UFC has been owned by a group led by Endeavor (then WME–IMG), its owner Silver Lake Partners, Kohlberg Kravis Roberts, and MSD Capital, who purchased it for $4.025 billion. Dana White serves as the organization's President, as well as the face of the company.

Little did they know then, the company would become a multi-billion dollar enterprise and one of the most recognizable brands in sports.

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