This week, Diddy announced a new record deal with Motown for an upcoming album. It will be his first solo album since 2006.
The deal came with an especially interesting detail: Diddy is officially creating a Motown imprint called 'Love Records.'
Diddy's proven throughout his career that he can do anything - just as he famously said in the video clip of him ending a call with MTV.
Diddy and Motown both bring a lot to the table, so they're sure to do something special with this new endeavor.