03 JUNE 2022
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The Weeknd's Crypto-Powered World Tour

The cryptocurrency exchange, Binance has announced their sponsorship of The Weeknd's 'After Hours 'Til Dawn' World Tour. It includes NFT releases & a donation of $2 million.

A Partnership with Binance

Binance has chosen to work with a community incubator based in Toronto, HXOUSE. Together they will develop an NFT collection around the tour, merchandise, & a virtual ticket stub. 

The NFT Releases

Binance has also agreed to donate $2 million to the XO Humanitarian Fund and collaborate with The Weeknd on additional NFTs to donate 5% of those sales to the fund as well. 

The Donation

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