According to reports, many prominent NFL owners want Amazon CEO Jeff Bezos to buy the Seattle Seahawks, a team that may soon be up for sale in the wake of Paul Allen's passing. (His sister and heir, Jody, doesn't want to run the Seahawks or Allen's NBA team, the Portland Trail Blazers.) For the NFL, Bezos buying in would achieve two things at once: It would keep the Seahawks rooted in Seattle, an important West Coast market for the NFL, and it would all but guarantee Amazon's money flowing into the league in some capacity.
While American tech giants have dipped toes into the live sports broadcast game, the NFL is anxious for someone (Apple, Amazon, Facebook) to commit to a more substantial broadcast agreement. While traditional cable providers will always be in the market for live TV rights, a pact with a tech company could potentially be more lucrative for the NFL. Since the NFL's business has always been about squeezing every dollar out of every possible partnership, the prospect of Bezos buying into the league is tantalizing.
But does the Bez believe in the future of football?