The countdown to the Super Bowl began last Friday night when ONE37pm hosted our mega turn-up event in "Hotlanta." At ONE37pm we celebrate the intersection of hustle, culture, hip-hop and sports. So it was in that spirit that we brought together some cool-ass friends—YG, Tee Grizzley and Lil Keed, to name a few—for our "Emerging Kings" party. The night was also about celebrating our new program the "30 Most Entrepreneurial Athletes," who are working on their legacies on and off the court.
DJ Crespo and DJ E Feezy were on the "wheels of steel" as our favorite bossman, Gary Vaynerchuk, was in the building turning up with some of your favorite celebs like Darrelle Revis, Prince Amukamara and Woah Vicky. Bottles on top of bottles were being popped courtesy of Ciroc, while Catch provided the ultimate VIP experience for our hardworking baller friends. Shea Moisture was in attendance and had their own men's haircut and shaving station with barbers to keep the fellas looking sharp. Meanwhile, Budweiser had one fly stage, decked out with some custom-made installations for the performers.
So, the only question is, will we see you in Miami next year?