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Victor Oladipo’s Music Travels Far Beyond Basketball

We sat down with the NBA All-Star to talk about his rising music career

Victor Oladipo’s music defies easy categorization. While it’s a love letter to the golden age of American R&B, it’s also something fresh and modern. That the singer is one of the NBA’s most dynamic and well-rounded players is basically an unrelated coincidence. His music showcases a sensibility you’re unlikely to find on the court.

Victor Oladipo Culture ONE37pm Forsite

Though Oladipo’s music is rich and filled with references, his approach to songwriting is simple. “At the end of the day, the best song is a song you can relate to,” Oladipo explains in the latest episode of Bose and ONE37pm’s “Frame of Mind.” “That’s what I try to put out—songs that can help or relate to someone else, to get them through a problem.”

Bose’s new musical sunglasses serve as a perfect vessel for Oladipo’s prescient style and musical imagination, thanks to their seamless speaker technology and fashion-forward frame. “It’s a match made in heaven,” he says.