Now a fresh pair of kicks can do a lot more than make your fit. Thanks to Adidas, your next shoe purchase just might help save the ocean.
Last year, Adidas teamed up with Parley, a collective of “creators, thinkers, and leaders” dedicated to addressing “major threats towards the oceans,” to put out three new versions of its popular UltraBoost design that used over 11 plastic bottles in each pair. After selling over 1 million pairs of the Adidas x Parley sneakers, Adidas plans to sell 5 million more this year. That’ll keep a lot of bottles out of the sea and net Adidas over a billion dollars in revenue.
The sportswear giant takes Parley Plastic, “upcycled waste from beaches and coastal communities that is intercepted before it reaches the ocean,” and turns it into a type of thread that the brand can use in sneaker uppers, T-shirts, and running shorts.