In Straight from the Founder’s Mouth, we ask entrepreneurs in emerging and fast-growing markets to share intel on what it took to launch their business, and how they’re continuing to thrive during growth. Today we’re talking to Justin E. Rome, M.D., and entrepreneur Ari S. Goldberg—who founded and sold media company StyleCaster in 2014—about their L.A.-based venture, Barber Surgeons Guild.
Part hipster barbershop, part medical spa for men, with a product line and content arm to support and enrich the brick-and-mortar business, Barber Surgeons Guild is a new breed of grooming startup. Some clients come in for a whiskey and a straight-razor shave, some partake in a robotic hair-regeneration treatment (sticker price: $8,000 and up), others do Botox and a beer. If it helps men look more handsome, it’s pretty much fair game at BSG. Learn the history behind the brand’s name and where Rome and Goldberg will take BSG next.