The Best Grooming Products for Men, According to Our Team

The sea of products at your local drugstore can be daunting. The men's grooming product space is only getting larger—in total, U.S.-based men spent $6.9 billion on grooming products in 2017, according to data from Euromonitor, a data and market researcher. My inbox, as a men's style editor, has been flooded with the news of men-targeted grooming brand launches.

We spoke to Francesco Clark, the man behind Clark's Botanicals (a brand that has evolved from a homemade serum to a leader in the natural-but-effective beauty space), interviewed Alex Penfold of "The Bro Mask" and Jaxon Lane and more. But we haven't cut through to the nitty gritty and revealed what each team member actually repurchases time and time again. 

Here is a condensed list of tried-and-true grooming saviors that our editors find themselves buying on repeat.

cetaphil daily cleanser

Cetaphil Daily Facial Cleanser

It's not very glamorous, but I'm a ride-or-die Cetaphil user. I have pretty sensitive skin, and this is the one face wash that doesn't make me break out. 10/10, would recommend! —Julian Brooks, Video Editor at ONE37pm

Buy Now, $19 for 2

protini cream

Drunk Elephant Protini Polypeptide Moisturizer

It keeps my skin feeling fresh without making it too oily. I haven't found a better one, but the downside is that it is too expensive. I found out about it from a press event, where got a sample, tried it, loved it and bought it. —Kevin Smith, Grind Editor at ONE37pm

Buy Now, $68

shea moisture beard kit

Shea Moisture Complete Beard Kit

I like it because it keeps my beard straight and tamed after long hours of fitness and recreational sports activities. I'll continue to buy it because it provides an excellent balance of awesome smell while providing a healthy, shiny texture for my beard. If it wasn't for my mother randomly shopping in a Wal-Mart with her best friend during her girls trip, I'd be lost in the beard sauce without it.—Omari White, Associate Editor at ONE37pm

Buy Now, $40

cerave moisturizing lotion

CeraVe Facial Moisturizer

My brother is extremely deep in the grooming product game so I get to try a lot of stuff. But for me nothing works better than this simple CeraVe face moisturizer, which is cheap, sheer and has SPF, characteristics I value above all else. If CeraVe rebranded their packaging to make it look less like bunion ointment, they could easily sell it for $40.—Corban Goble, Sports Editor at ONE37pm

Buy Now, $13

baxter clay effect style spray

Baxter of California Clay Effect Style Spray for Men

I love this stuff because it lets me add *just* enough texture to my hair, and it has a matte finish, so I don’t end up looking like a Wolf of Wall Street extra. The best part is that I can use three sprays right when I get out of the shower, mess my hair around a little bit and spend the rest of the day looking like I’ve got my life together.—Ryan Haney, Editor at ONE37pm

Buy Now, $22

hello bamboo toothbrush
Hello Products

Hello Bamboo Charcoal Toothbrush

I love this all-black toothbrush not only because of its sleek and minimalist design but also because of the softness of the black bristles, which are made with activated charcoal from eco-friendly bamboo. You can get routine free toothbrushes with a Hello toothpaste subscription too. Hello even curated a cool playlist of hello-themed songs that you can listen to while keeping your mouth feeling fresh. —Brian Anthony Hernandez, Senior Culture Editor at ONE37pm

Buy Now, $4
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