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Beyoncé Launches IVYTOPIA Collection

Bey Ready

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adidas

You won’t break our soul, and you’re definitely not going to do it while we’re wearing Ivy Park. Okay? Get your coins ready because IVYTOPIA is on the way. Ivy Park and adidas Originals IVYTOPIA brings Beyoncé’s love for athleticism and fashion to the whole family.

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adidas

The IVYTOPIA Plim and Ultra Boost styles round out the collection, offering two new footwear styles to match the expansive collection.

IVYTOPIA is a vision of summer to get you ready to Bey outside, because we all know that we ain’t been outside that much over the past two years. Gym-chic is redefined by the Beyoncé-led brand and pairs well with a fresh vivacious range of swimwear perfect for a dip or a boardwalk strut.

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adidas

As with previous adidas x IVY PARK offerings, this latest drop features distinct looks with inclusive and gender-neutral sizing in fashion styles, performance gear, footwear, and accessories. The
line is available online at adidas.com on July 21st and July 22nd in select stores, globally.

Washed in neons, metallics and tones of blue that harken to the oceans of your favorite island get-away, adidas Originals and Ivy Park's IVYTOPIA brings it all back to earth with the introduction of floral swimwear, catsuits and top and bottom sets for the whole family. Motivation for a new foundation ya heard?

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adidas

This cinematic campaign focuses on the universal idea of being separated from the outside world in isolation - a cold, synthetic space with abstract memories visually flashing before our cast. At
its core, the concept is about finding healing through connection and sharing one another’s dreams of escape to IVYTOPIA, whether that’s simply daydreaming or going on a road-trip.

This theme is depicted as cast members emerge from a transformative experience that is frenetic and psychedelic, as well as cathartic and empowering, and legendary and international supermodels, Irina Shayk, Joan Smalls along with Harvey Newton-
Haydon, Adut Akech and Alva Claire, are part of the diverse cast whose talents bring this transformative experience to life.

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adidas

IVYTOPIA footwear styles include the iconic Stan Smith which has been re-worked with a bold and slightly futuristic look, creating an aesthetic that is defined by contrasts. Additionally, there are both a new iteration of the Savage sneaker with intricate paneling and lines that take the spotlight thanks to punctuating pops of color and an updated version of the mule, accentuated with sharp lines with a light-mesh fabric that ties into the apparel. The offering is rounded out with the Ultra Boost in engineered knit which provides a light touch through design and feel.

Here's the full Ivy Park Product list to get you excited:

  • adidas Stan Smith: $110
  • adidas x IVY PARK Savage: $180
  • adidas x IVY PARK Mule: $150
  • adidas x IVY PARK Ultra Boost: $200
  • adidas x IVY PARK Swimwear: $45-$120 (including coverups)
  • Introducing adidas x IVY PARK Kid’s Swimwear: $35-$65
  • adidas x IVY PARK crystal print reversible bomber: $150
  • adidas x IVY PARK pyrite (silver) metallic styles; Price range - $65 - $200
  • 52 apparel styles (including Inclusive Sizing), 7 accessories, 4 footwear styles

As we all anxiously await the release of Bey’s upcoming album Renaissance, we’ll have the IVYTOPIA drop to hold us over in the meantime. 

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