You know Brandon Jennings as an accomplished nine-year NBA veteran and former Under Armour athlete, but if you haven't already, it's now time to meet Brandon Jennings the fashion enthusiast and streetwear brand owner. TUFF CROWD, the brand created by Jennings, is a representation of all things Los Angeles street style. Known for its bold, effortless, and clean designs, a quick browse through the company's website shows you some retro punk-themed apparel (including a cut-off t-shirt with a skeleton design on it), mixed in with a range of athletic offerings such as hoodies, shorts, hats, and socks, all of which Jennings says are "all him" from a style and personality standpoint.
The company's latest venture is a new collection with Curry Brand, which is set to offer three different sneakers—the Curry 11, Curry Flow Cozy and UA Spawn FloTro—alongside a limited apparel release that also includes slides, a tote bag, hats, beanies and socks. To celebrate the collection, Curry Brand will host a pop up this Saturday, November 11, in Jennings’ hometown of Gardena, CA, at Rowley Park, in addition to unveiling a new indoor gym. We caught up with Jennings, who was also joined by long-time friend and sneaker writer Nick DePaula to talk all things TUFF CROWD.