A bloke is a British slang for a man or a fellow. If you’ve lived in Brooklyn in the past ten years or so, you’ve probably seen or run into the Brkln Bloke himself. His real name is Wayne Fortune, and he is the man behind one of New York City’s most unique streetwear brands.
Fortune hails from London, where his entrepreneurial spirit was born out of a love for performance and dance. He earned his first check at 13 by dancing for Adidas and immediately spent it on Jordans, which he enjoyed on the walk home from the store—until his mother made him return them because of their absurd price tag.
Brkln Bloke has built its brand presence through a series of pop-up stores around New York and has become well known its disruptive street pop-up concept in multiple Brooklyn locations. Fortune creates an engaging and compelling boutique shopping experience that stands alone in this format. His raw hustle and “ground-up” style of connecting with consumers has embedded the Brkln Bloke brand as next in the minds of customers, locally and globally.
Fortune is one of those guys who naturally exudes a balance of self-confidence and humility that draws you in. His clothes, brand and the decisions he makes about where and when you see him embodies this aura.
The designer and founder has lived in Brooklyn for a decade and has resided in many different neighborhoods but now calls an apartment within walking distance of Prospect Park in Prospect Leffert Gardens home. We tracked Fortune down on the streets and asked him our most pressing questions.