eBay Wants You to Know That It Is the Original Destination for Sneakerheads

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Most of us know eBay as the internet’s first marketplace—a massive global platform where anyone with two hands and a computer can advertise their wares or engage in heated digital auctions.

Since it went public in 1998, eBay has proved to be the best in the game at connecting buyers and sellers from around the world. But as other specialized e-commerce sites like GOATStockX and Stadium Goods have begun to lure away sneakerheads to post grails on their respective sites, the online auction house has recalibrated its strategy regarding rare sneakers.

Starting today, eBay will throw a series of sneakerhead events during the NBA All-Star Weekend in Charlotte, North Carolina, including “The Vault” at the McColl Center for Art + Innovation and an online storefront, which will feature a “collection of rare and trending kicks, iconic basketball memorabilia and sought-after streetwear” from the personal collections of P.J. Tucker, Jacques Slade, Kickstradomis and Aleali May.

The biggest pull of eBay’s All-Star Weekend Drop is that every pair of its 23 limited-edition shoes will be under market value, offering fans a chance to cop their dream grails for ridiculously low prices that cannot be found elsewhere.

Your move, StockX.

Read more: Sneaker Startup GOAT is the GOAT at Raising Venture Capital

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