Atlannuh. We’ve got some exciting news for you ATL. FILA has teamed up with Grammy Award winning artist, Lil Jon, to launch a limited-edition capsule including two t-shirts and a footwear design. The Atlanta native has been a longtime fan of the brand and worked with FILA to add his own personal touch to these styles, with a special nod to his community, and broke down what the brand means to the city of ATL.
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FILA x Lil Jon Capsule Launches Today
And it's Atlanta-themed
![lion mobile](https://publish.one37pm.net/wp-content/uploads/2022/06/lion_mobile.jpg)
![FILA x Lil Jon 3](https://publish.one37pm.net/wp-content/uploads/2022/06/FILA-x-Lil-Jon-3.jpg?fit=680%2C383)
I’m from Atlanta where we use the acronym ‘Forever I Love Atlanta.’ We rock FILA, and we’ve never stopped rockin’ FILA.
- Lil Jon
The FILA x Lil Jon capsule features a classic t-shirt, offered in both black and white, and embellished with a colorful graphic print. In designing the tees, Lil Jon recruited Atlanta-based creative Richard Montgomery, aka Freako Rico, known for his illustrations that fuse the world of comics and hip-hop.
![FILA x Lil Jon Tees](https://publish.one37pm.net/wp-content/uploads/2022/06/FILA-x-Lil-Jon-Tees.jpg?fit=680%2C454)
His featured design incorporates the very popular “AYEEE!” - which has few different meanings, one of which is of course to rep Atlanta - along with a cityscape, and the FILA Renno x Lil Jon footwear atop the word Atlanta.
“Freako Rico is a well-respected artist in Atlanta and it was important to me that we use a local creative to represent my hometown. His bright and vibrant illustrations and his 90’s design style captured the freshness of the FILA Renno.”
The FILA Renno x Lil Jon is designed in pink, red, and white hues, with hints of metallic silver, which were chosen by Lil Jon himself to offer something unique and unexpected for fans.
![FILA Renno x Lil Jon 2](https://publish.one37pm.net/wp-content/uploads/2022/06/FILA-Renno-x-Lil-Jon_2.jpg?fit=680%2C454)
The shoe includes a white leather base with pops of pink, a red FILA flag, and dual-colored red and white laces. The “AYEEE” is included on the shoe’s tongue, with additional branding hits featured throughout. The sockliner is embellished with an all-over, repeating graphic print that combines both “ATL” and “AYEEE!”
The FILA x Lil Jon capsule is available on FILA.com beginning 6/23.