FILA x Lil Jon Capsule Launches Today

And it's Atlanta-themed

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Atlannuh. We’ve got some exciting news for you ATL. FILA has teamed up with Grammy Award winning artist, Lil Jon, to launch a limited-edition capsule including two t-shirts and a footwear design. The Atlanta native has been a longtime fan of the brand and worked with FILA to add his own personal touch to these styles, with a special nod to his community, and broke down what the brand means to the city of ATL.

FILA x Lil Jon 3
FILA x Lil Jon Sneakers / FILA

I’m from Atlanta where we use the acronym ‘Forever I Love Atlanta.’ We rock FILA, and we’ve never stopped rockin’ FILA.

- Lil Jon

The FILA x Lil Jon capsule features a classic t-shirt, offered in both black and white, and embellished with a colorful graphic print. In designing the tees, Lil Jon recruited Atlanta-based creative Richard Montgomery, aka Freako Rico, known for his illustrations that fuse the world of comics and hip-hop.

FILA x Lil Jon Tees
FILA x Lil Jon / FILA

His featured design incorporates the very popular “AYEEE!” - which has few different meanings, one of which is of course to rep Atlanta - along with a cityscape, and the FILA Renno x Lil Jon footwear atop the word Atlanta.

“Freako Rico is a well-respected artist in Atlanta and it was important to me that we use a local creative to represent my hometown. His bright and vibrant illustrations and his 90’s design style captured the freshness of the FILA Renno.”

The FILA Renno x Lil Jon is designed in pink, red, and white hues, with hints of metallic silver, which were chosen by Lil Jon himself to offer something unique and unexpected for fans.

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FILA x Lil Jon / FILA

The shoe includes a white leather base with pops of pink, a red FILA flag, and dual-colored red and white laces. The “AYEEE” is included on the shoe’s tongue, with additional branding hits featured throughout. The sockliner is embellished with an all-over, repeating graphic print that combines both “ATL” and “AYEEE!” 

The FILA x Lil Jon capsule is available on beginning 6/23.

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