Based in Detroit, Floyd Home is an accessible but high-design furniture company that creates minimal home decor that lasts a lifetime. Launched in 2014 on a Kickstarter that garnered $256,273 from 1,395 backers, the company makes pieces that prize function and utility with a design-heavy, urban aesthetic. Sick of the disposable IKEA wave, cofounders Kyle Hoff and Alex O’Dell set out to make furniture that you should keep.
The first product, a 16-inch steel table leg called The Floyd Leg, is a masterful concept. Using a system of four clamps, any flat surface can become your coffee table without pesky tools. “The core idea behind the assembly of our products is that it should be intuitive,” says Hoff, an architectural guru with a master's degree from the University of Michigan.
In January 2018, Floyd Home raised $6.5 million to research and develop new products and move into a new headquarters in Detroit, according to Tech Crunch. Since then, the brand raised additional funds, reaching more than $10 million in total. Floyd’s founders have thought of everything: spill-proof fabric, minimal-assembly pieces and a custom tool that you won’t want to hurl across the room mid-build. Ultimately, they’re curing your home decor woes.
We sought the counsel of Hoff to discuss the most important things he’s learned while launching a business, how he’s overcome challenges as a business operator and what advice he would give to someone looking to launch a startup.