Hours before tip-off, players arrive at the stadium rocking their newest Off-White, Balenciaga, Gucci and Fear of God’s. The trip is short, but the walk from the parking garage to the locker room comes with hundreds of photographers, all waiting to see who is sporting some serious drip.
Fast forward three hours and the fourth quarter buzzer sounds. Players stretch, ice, shower and proceed to put on their second outfit of the day. Again, the media waits to see what brands are fortunate enough to piggyback off the attention that comes with the modern day NBA superstar.
Del Toro has always had its finger on the pulse of the NBA with big, influential names such as Russell Westbrook, Blake Griffin, Chandler Parsons, Kevin Love and Kristaps Porzingis constantly being seen in different styles of the heritage shoe brand. However, in the last year, Del Toro has really geared up for a reboot, focusing on becoming more of a global lifestyle brand and fashion incubator. To do this requires capital—luckily, the new management team was able to capture the interest of quite the All-Star team.
I sat down with Head of Business Development, Andrew Forbes, to learn more about how investments from Carmelo Anthony, Draymond Green and Maverick Carter will impact Del Toro’s business.