A constant source of fascination, at least for me and the people of Reddit's /r/skincareaddiction, are the different skincare routines of the modern man. With the men's grooming industry growing at a clip—predicted to hit $166 billion by 2022, according to a report by Allied Market Research—more and more dudes are becoming increasingly concerned about their largest organs (the skin, you guys… the skin).
But it can be a daunting process to figure out where to start if you have no idea what you're doing. What I recently discovered, apropos of a survey completed by my work colleagues, is that some guys don't do a whole lot to their faces. Do some men just wake up like this? In some cases, yes. Yes, they do. And I get it, skincare is personal and sometimes a cowboy wash will suffice and maybe the majority of men are just fine getting through life hoping they won't end up looking like the mask in The Mask. However, it's important to have a skincare routine. At the very least, wear sunscreen, my guy.
To shed light on what a routine could look like for you, I cherry-picked four regular dudes in their twenties and thirties with vastly different regimens to divulge how they take care of their faces.