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These 6 Looks Prove that Bad Bunny Is Music’s Most Lovable New Style Icon

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Mindy Small/Film Magic/Getty Images

ONE37pm watermark
December 4, 2018

Bad Bunny, with his Rugrats meets mall-goth style, was a style heavyweight in the thriving trap en Español scene way before he was teaming up with Drake and Cardi B. But, right on time with his come-up in the English-speaking world—and his five Billboard-charting hits in the past 12 months—he’s evolved from the hypebeast swagster of his brooding “Soy Peor” video to a polymorphous fashion risk-taker with a penchant for nail polish, ‘00s logomania and thigh-baring shorts. He wears the most outré styles with nonchalance as if saying “so what?” in a look.

 

His taste is a colorful mesh of influences. There’s a James Brown-via-André 3000 approach to Bad Bunny’s statement formalwear with a street twist—he might top an embellished Gucci two-piece with Willy Wonka shades and a fade like a Walnut Whip. At other times, you might be reminded of U.S. hip-hop’s new wave of Hot Topic disciples or even the late Mexican cantor Juan Gabriel’s Liberace-rivalling instincts for opulent stagewear.


Seen through Bad Bunny’s teeny-tiny tinted sunglasses, though, those inspirations merge to create looks that consistently feel refreshing and fun. Sure, his style invites absurd comparisons to, say, a character in A Goofy Movie or a concha. But for what it’s worth, it feels more refreshing to see male pop stars looking like cartoons or baked goods than like they just walked out of a Banana Republic ad. Scroll on for a round-up of the looks that prove he was music’s most refreshing new style voice in 2018.

Ice King

Dark nights call for a look that’s meteor-bright. This wintery look, posted to his Instagram back in February from The Lo Nuestro Awards, is given extra zing thanks to natty details—a hip-hop flair with the Jordans and a punk-ish exposed crotch zip. It’s doubtful whether this look ever got within ten feet of snow, but nevertheless, it’s topped with ice, ice and more ice. Winter furs haven’t looked this good since J-Lo braved a blizzard in chinchilla and Manolos.

Overall Mania

Bad Bunny has been the best PR for overalls since Aaliyah and Destiny’s Child in the ‘90s. Love letters have already been penned to his overall obsession, and deservedly so. In his Top 5 Drake collab “MIA,” he sports a nifty pair striped like a beach hut (no undershirt required). Fancy replicating his outfit? eBay has got you.

Formalwear goes rogue

Bad Bunny’s all-black take on eveningwear for this year’s Latin Grammys was less Drake than goth-rock’s dark prince Davey Havok. And he added a cheeky personal twist to his slim-fit tux with a tie, depicting Stone Cold Steve Austin, which nodded to his wrestling obsession (he strutted on a rooftop with WWE legend Ric Flair in his “Chambea” video). The look was completed with raven-black nail polish and a red cup. Turn up and throw down.

Bad Bunny AMA
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Illuminati swag

Before he rode onstage with Cardi B in a shopping cart, Bad Bunny stunted at the AMAs with the biggest red carpet moment for prosthetics since Lady Gaga showed up everywhere with devil horns. The trapero’s performed in front of a “third eye” symbol before, but here the mystic symbol is placed right in the middle of his forehead, paired with flaming-skull prints and Beetlejuice pants.

Razzle dazzle

#JusticeForGlitter!! Yes, the cruelly overlooked Mariah Carey album, but also the most dazzling of sartorial fabrics. Bad Bunny puts a festive twist on a violent fur-trimmed jacket with lashings of sparkles—and as his top proves, even Satanic imagery benefits from a shimmery update. The micro-sunglasses, like Meryl Streep’s pearls in The Iron Lady, are absolutely non-negotiable.

Skate-punk casuals

The best fashion credit in Bad Bunny’s self-styled FADER cover story? “Shirt: HOT TOPIC.” We’d expect nothing less from the Latin trap prince who rocked a "Mechanical Animals"-era Marylin Manson tee in his “Caile” video. The short-shorts rocked by Bad Bunny have caught on too. Referencing Bad Bunny’s rural Puerto Rican hometown, his collaborator, DJ Orma, told The FADER: “Here in Vega Baja, almost nobody used to wear shorts above the knee. People thought they were ‘gay’ or something.” #FreeTheThigh.