What is your number one way to inspire positive company morale?
Westin Mitchell: Communicating the vision of our brand with the team on a daily basis. It’s important to keep everyone in the loop so they feel like what they are doing for the brand matters. I think it’s important to constantly remind my team what we are working toward and what our purpose is. Woo is not merely a company that sells sex products. Yes, it is that, too, but Woo’s purpose is to serve as a resource for people in relationships. From opening up the conversation about each person’s sexual needs to guiding couples out of a rut where they are not having enough sex, Woo inspires people to have better sex and more of it.
Building a brand that creates better relationships feels rewarding and purposeful. We brainstorm daily on how we can provide value through our newsletter, social media channels and, soon, blog. We are constantly developing ideas and new products so that couples come to us for the tools they need to have a better sex life. This keeps the inspiration and creativity flowing throughout the week, which I think keeps the morale in check on the macro scale.
Finance reports, analytics, emails, boxing up the product, dealing with manufacturers... these parts of running a business are truly mundane but essential to success. By carving out time for brainstorming sessions with the team, it gives everyone a chance to step away from the computer. The chemistry you get with your team in a creative brainstorm, or what I love to call a spitball, is truly magical. Everyone gets involved and brings their perspective to the table, turning out new ideas. Together, the team works toward the end goal of giving our customers the best brand experience.
For example, we recently launched our weekly newsletter, Foreplay Fridays, with the idea of giving our customers fun sex activities to do over the weekend. Cheeky topics we’ve done in the past include whipped cream bikinis, aphrodisiac cocktails you can make at home and fun role-playing scenarios. These brainstorming sessions create an upbeat, unique energy that ultimately is the foundation for our positive company morale. Taking the team out for margaritas once in a while tends to help too.