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GUESS Celebrates Pride Month With A New Collection

The brand is launching their month-long initiative

guesspride mobile
GUESS

June is the month of Pride, and with the festivities set to begin, GUESS is making sure you pull to all of the celebrations in style. Teaming up with The Trevor Project, the brand is launching its #MomentofPride collection. The assortment features a trio of styles with colorful details displayed on the dial and strap - the first being a brushed gold metal bracelet featured in both 38mm and 42mm case sizes with a bold execution of the eleven Progress Flag colors. Rounding out the assortment is a sporty timepiece, featuring a white silicone strap that also integrates the Pride flag colors. 

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GUESS

In addition to the collection, GUESS Watches will be making a donation of $25,000 to The Trevor Project, which will be allocated to supporting the organization's free, 24/7 crisis services: TrevorLifeline, TrevorChat, and TrevorText as well as towards the scale counselor training that serves more than 1.8 million LGBTQ young people who seriously consider suicide each year in the U.S.

We spoke more with Annie Santo, Vice President of Global Marketing at GUESS Watches about the project.

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GUESS

ONE37pm: What an awesome collaboration! What was it like teaming up to work together on this project?

Santo: For this year's Pride Capsule Collection we collaborated with the team at The Trevor Project as a way to continue our partnership with the organization to help expand the reach and awareness of their life-saving support for the LGBTQ youth.  The GUESS Watches #MomentofPride collection is a true celebration of inclusivity and individuality.  Together we can embrace, educate, and empower others to feel supported and safe

ONE37pm: This assortment features tons of colorful details, a gold medal bracelet, etc. What was the design process like?

Santo: The GUESS Watches x The Trevor Project #MomentofPride collection includes watch designs that embrace the symbolic colors of the Pride Inclusivity flag. Our designers brought this to life with the dynamic details on the dial in the bracelet versions and injected the rainbow colors into the sporty silicone band.   As a fashion watch leader, we always have attention to details and offer our consumers a way of expressing themselves in a wrist accessory.

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GUESS

ONE37pm:  GUESS Watches will be making a donation of $25,000 to The Trevor Project, which will be allocated to supporting the organization's free, 24/7 crisis services: TrevorLifeline, TrevorChat, and TrevorText as well as towards the scale counselor training that serves more than 1.8 million LGBTQ young people who seriously consider suicide each year in the U.S. Can you talk more about this very important charity aspect?

Santo: The donation part of our partnership is critically important as the funds help them expand their digital crisis services to reach more young people and also help enable their work with policymakers to pass legislation protecting young LGBTQ people.

ONE37pm: Anything else planned for Pride Month?

Santo: We have created a special box set that includes an exclusive Pride watch and 12 interchangeable silicone straps representing the Pride/Progress flag colors.  We created an unboxing experience for close to 50 influencers which include celebrities, IG, and Tik Tok influencers within the LGBTQ community asking them to share on their platforms their #MomentofPride when they felt empowered and affirmed.   

You can keep up with all of GUESS’ latest updates via their official website.

And since we're on the topic of watches, check this out. Timex's collaboration with Netflix's Stranger Things is now out.

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TIMEX

The Timex x Stranger Things assortment brings together two cultural phenomena that will turn the watch world Upside Down, launching just in time for the Season 4 premiere of the sci-fi-horror-drama.

Set in the early 1980s, Stranger Things is rife with retro throwbacks, from synth-heavy musical undercurrents to period-perfect wardrobe aesthetics. For this special edition collection, a brave exploration of the Timex archive has resurfaced three cult classics from this iconic era—Timex Camper, Timex T80, and the unforgettable Timex Atlantis.

Starting on May 27th, the Timex x Stranger Things capsule will be available on Timex.com, each retailing for $89.

Oh, and one more Pride announcement. Just Women's Sports just launched their collection yesterday as well, and it's for a good cause.

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Just Women's Sports

The JWS Pride Collection elevates and celebrates the incomparable contributions and impact of this core community. The bold, brightly-hued t-shirt ($40.00) and hoodie ($65.00) are built around a rallying cry that’s both playful and earnest: “Love who you want and watch women’s sports.” It’s a message that reflects JWS’ mission to raise the bar for both women’s sports and the incredible athletes and fans who drive the space. 

JWS will donate 50% of proceeds from the Pride Collection to Athlete Ally, an organization dedicated to ending homophobia and transphobia in sports in order to create a more inclusive athletic environment for all. 

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