The streetwear industry continues to pierce mainstream fashion. Lyst’s 2019 Year in Fashion report said, “This year, customers spent on average $192 on a new pair of sneakers, a 39% increase year on year and the average spend on a T-shirt also increased 16% to $67.” One brand is intent on retaining its rebellious and punk roots. Pythia, a clothing company that offers unique one-of-one items, was started by Jack Lyons, a college student at the University of Arizona. What began as several custom offers have since expanded into full collections that sell out in mere minutes. As a student studying computer science, Lyons approaches fashion from a different perspective than most. While his peers are shotgunning beers, Lyons is hard at work in his tiny apartment, hand-sewing each of his pieces and focusing on building a brand that will last for decades.
His clothes sometimes reference computer science-specific terminology and blend elements from both tech and underground music subcultures. Even though the brand has only existed for a year, Lyons has been creating several collections that have pushed his nascent brand from obscurity to the limelight. Despite his background in programming, Lyons hopes to make Pythia his full-time gig upon graduating in the spring.
ONE37pm had the opportunity to chat with Lyons about building a one-of-one business and owning and operating a business out of a college dorm room. Take a look.