Simon de Wit, most known his pseudonym name Blanks, is a rising star from the Netherlands. Harnessing the power of social media and community, he has been creating hit singles with his Instagram followers, allowing them to vote on the composition of each song such as tempo, lyrics, melodies and more.
The results are genius. His tunes are happy summer bops, entirely self-produced and radiating with positivity.
At only 22 years old, De Wit is on the up and up. He tweets positive messages (a particular favorite: “The sun is shining and ‘Dancing Queen’ by Abba is playing on repeat. What a day”) and calls out his fans for participating in crowdsourced songs. He ideates different video categories to YouTube, like his classic one-hour song challenge, in which he covers a Top 40 song in 60 minutes; a style swap category, where he takes community-submitted songs from current artists like Post Malone and tweaks them to sound like the nostalgic decade of the ’80s; and the endeavor, where Instagram followers write a song with him. Basically, this kid is crushing the community feedback loop.
ONE37pm snagged a moment with him while he was visiting New York for Indie Week. Read up and listen, because in a few months, you’re going to want to say you knew this kid before he made it big.