In our new series “Straight from the Founder’s Mouth,” we’re asking entrepreneurs in emerging and fast-growing categories to share intel on what it took to launch their business and explain how they’re continuing to thrive during growth. Last week we checked in with Gunhee Park, cofounder of the CBD body-care line Populum, who told us going against the grain was key to his company’s success.
This week’s featured entrepreneur—Jonathan Keren, cofounder of Tel Aviv–based grooming brand Maapilim—has a similar message. Keren stresses the importance of trusting your gut as an entrepreneur, even when it tells you to take the path less traveled. Simple advice and so darn true. Oh, and he’s got a killer app recommendation every founder and professional stress ball needs to download, stat.