Fashion is always changing, and the digital age has presented a myriad of new opportunities for entering the world of style. No one demonstrates this phenomenon better than Matt Choon, CEO and founder of Potion CBD and Bowery Showroom.
Choon's journey began with flipping sneakers in 8th grade, and has since snowballed into a career of selling clothes—both vintage finds and pieces from emerging designers. Throughout the pandemic, Choon began posting on TikTok highlighting some of the pop ups he was doing around NYC, selling vintage wear from a lot of the most-hyped brands in the game. As the TikToks continued to grow, so did the interest in the pop ups, which started to draw major crowds whenever they appeared in various fairs around the city.