In October of 2022, MIMCHIK was officially born with the launch of their increasingly iconic Moto Jacket, which is still a “staple piece of the brand.”
“We wanted to create, to carve out this corner in the industry that's focusing on the individuals,” Mia adds, continuing: “We have kind of serious designer pieces, but everything has a bit of a sense of humor and lightheartedness. And we designed for that person.”
The name, which to me evoked the Yiddish term “Boychik” is actually just a personal term of endearment used by Emma and Mia. “It's a made up word, and it's something that we both identify with and share,” Emma chuckles to me as she explains the origin. Mia adds that the Yiddish influence was present: “'Chik' is the diminutive, and so it’s something that represents our little world that we invite everyone into.”
For both founders, the most exciting thing over the past year has been witnessing people becoming part of the brand’s ever-growing community. “People actually gravitating towards our pieces, and wearing them at their own will is a crazy thing to see,” Emma explains: “It’s just like, one day we'll see SZA wearing the pants, and we just hope and pray that these people like the clothes. It's such a cool feeling to know that there are so many people out there that are supporting us and actually enjoy wearing the clothes and what we design. It just makes us keep going.”