ONE37pm: How have your previous experiences in design prepared you for what you are doing today with MONDAY12?
Sunita: I’ve been fortunate enough to have spent my career designing both fashion and technical activewear. I’ve also worked at companies of all sizes, from my own small capsule collection briefly in the mid 90’s, to setting up Aritzia’s private label way back when they were only 11 stores, to having worked at global category leader powerhouses such as lululemon. The combination of all of these experiences has definitely prepared me for what I’m doing today with MONDAY12.
I love designing women’s apparel, and I get tremendous satisfaction when creating active and layering pieces that make a positive difference in women’s lives. The ability to design products that have a definitive, feminine aesthetic while being functional is what I find most rewarding. That combination intrigues me, and reflecting on my experience in fashion and activewear, it’s where I believe my strength as a designer lies.
With MONDAY12, I love the idea of being able to provide a feminine alternative to sweatpants and hoodies - one that captures the ease and comfort we all associate with sweats. I think about it as a fresh approach to elevated comfort, combining feminine style with a sporty attitude.
ONE37pm: This collection is inspired in part by your love of 1980s and 1990s photography. Talk a little more about that!
Sunita: Oh my gosh… who doesn’t love the 80’s and 90’s! When I was in high school, I was obsessed with photography. I loved all things Herb Ritts, Patrick Demarchelier, Arthur Elgort, and the list could go on. The editorials back then had such an amazing energy to them. And if you go back to the early 80’s there was Bill King - one of my all-time favorites. I’ve referenced his work on the website and it will be showing up more and more.
His fashion images were so dynamic. Models were literally leaping through the air, he’d throw men into the mix, a chimpanzee even, and there was always a sense of joy and playfulness. I believe he inspired a lot of the young photographers that came into prominence in the 90’s and 00’s.