5 Reasons Why the New Era 9SEVENTY™ Is Our New Favorite Cap

Quality, creativity, a storied history, the official cap of MLB, NBA, NFL and collabs with your favorite designers: We’ve always been big fans of New Era. Which is why their latest and greatest style is such a big deal—and why we had to share the news ASAP. Behold the 9SEVENTY™, a brand-new release from New Era that’s raising the bar when it comes to aesthetics, silhouette and performance. From fit to tech, read on to find out exactly why this cutting-edge cap is our favorite.

1. It's the newest shape in the headwear game.

New Era

We love a new look—and the 9SEVENTY™ is like the best of all worlds. It mixes the shape and structure of the 9FIFTY (think: snapback with a higher crown) with the 9FORTY (adjustable with a more contoured crown) to create a totally unique design. With a classic six-panel shape, a semi-curved visor and adjustable closure, the 9SEVENTY™ seamlessly complements your style—whether you’re heading to the course, the coast or a cookout. Or all three.

2. It fits perfectly—every time.

New Era

The 9SEVENTY™ is primarily a stretch snap silhouette, making for a versatile fit across all head sizes. The stretch sweatband also helps provide a soft, comfortable fit that’ll stay put during any and every outdoor activity.

3. It prioritizes both comfort and technology.

New Era

As always, performance technology is built into the 9SEVENTY™ via the New Era-treated sweatband. The COOLERA® moisture-wicking and MICROERA® anti-microbial technology help keep you cool (in more ways than one) and are especially ideal for long days spent out in the sun.

4. It suits your active lifestyle (and looks good doing it).

New Era

By now you know the shape of the 9SEVENTY™ is super elevated, but let's talk about aesthetics. New Era has made some upgrades—because while you're always on the go, enjoying some fresh air and staying active, you still want to look good. Fortunately, the 9SEVENTY™ will be available in more fashion-forward fabrics (heather and rip-stop nylon) vs. the traditional (poly, canvas). It can also tie any 'fit together, since it comes in a variety of seasonal colorways and basics (black, blue, gray). Bottom line: The 9SEVENTY™ is as versatile as you are.

5. It’ll be your favorite player’s favorite hat.

New Era

You’re about to see the 9SEVENTY™ everywhere, with styles featuring Team USA supporting the Olympics to both the NFL’s Training and Sideline collections...and more to come. Reason enough to cop one, no? (Well, that and the fact that the 9SEVENTY™ has already been spotted on NFL favorites like Josh Allen and Micah Parsons.)

So with summer upon us, now is the perfect time for a new cap that’ll suit your vibe and stand up to your jam-packed days. The New Era 9SEVENTY™ is it.