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ONE37pm and Siegelman Stable Launch Limited Run of 137 Hats

The collab will be available this Friday at 569 Hudson St. in NYC's West Village

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Siegelman Stable

In the past few years, Siegelman Stable—started by Max Siegelman in 2020 as an homage to his father's longtime NJ horse stable—has become a mainstay of celebrity wardrobes from Kendall Jenner to Future. And the NY-based brand has managed to pack in a lot of incredible collaborations in that time as well.

Today, ONE37pm has the honor of joining Siegelman Stable's roster of partners in the form of our very own collaborative hat. Launching this Friday at an in-person pop-up in the West Village, ONE37pm and Siegelman Stable will be dropping 137 hats in an exclusive purple and white colorway, with a custom embroidery studio on site to adorn the hat with a ONE37pm logo of your choosing.

The event—which begins at 11am this Friday, July 22nd at the Summer Wind Cafe in NYC's West Village—will also feature equine therapy mini horses, courtesy of HorseAbility.

ONE37pm x Siegelman Stable

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ONE37pm

Max and I have now worked together on coverage of a myriad of drops for Siegelman Stable, but getting to ask him about this specific drop was something special.

"This collaboration felt like an organic piece of storytelling for me," Max tells me, adding: "ONE37PM was one of the first publications to take notice of Siegelman Stable back in 2020."

We spoke a bit about the drop mechanic we're utilizing for this collaboration as well and how it fits both of our audiences:

"The concept of numbering and limiting product fits both my strategy for resale, but also fits the ONE37pm audience. The collectible audience that 137 has will see it for fashion, but also see it as an investment. We’ve been fortunate enough to have hats resell on Grailed for $144 a few times, and by having tags to track them, these hats will have an additional scarcity layer."

The Equine Therapy Mini Horses

The hats themselves are just the tip of the iceberg. The event, which will take place from 11am into the afternoon this Friday, will also feature appearances from a couple of equine therapy mini horses—courtesy of HorseAbility.


"We’re bringing a new colorway, but even more exciting, we’re bringing equine therapy horses from HorseAbility to tell our back story," Max tells me, adding: "A portion of our proceeds always go to different equine therapy programs supporting kids with disabilities, veterans and health care workers suffering from PTSD, as well as inner city youth programs. This event will bring attention to equine therapy and put our therapy horses in a place you don’t typically see them to attract some additional attention."

"HorseAbility's mission is to improve the lives of children and adults with special needs through facilitated interactions with horses," says Executive Director Katie McGowan. "We are delighted to have our Miniature therapy horses at this event to create more awareness of how our program works to impact the lives of  more than 2000 children and adults with special needs each year," McGowan tells ONE37pm. 

To learn more about the Long Island-based program, head to their website.

If you're in NYC, make sure you come on down to the Summer Wind Cafe in the West Village at 569 Hudson St. this Friday to cop a hat and get some equine therapy from HorseAbility's mini horses. See you there.

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