OPEN YY Is a Brand That Blends Functional With Contemporary Horticulture

Picture this. A brand that is a mixture of contemporary and chic, a little bit of vintage mixed with a little bit of modern, and slightly punk blended with a tad bit of street. That's exactly what you're getting with OPEN YY, which is a brand right in the center of what they describe as being witty and practical. Inspired by many of the pieces that were at the center of the universe during the rise of agricultural style, "free-spirited," "quirky," and "contemporary horticulturist," are a couple of the words the brand uses to describe themselves, which is heavily reflected and easily spotted within their work. Having just unveiled their SS24 collection which is a continuation of many of the themes we just mentioned, the last part of 2023 heading into 2024 is sure to be a good one for OPEN YY.

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"The SS24 Collection is an exciting showcase of our commitment to innovation. It features versatile pieces that transition from casual to formal occasions, customizable elements, and new textures," the OPEN YY team tells ONE37pm before continuing: "We've introduced special textures and finishes to add novelty to our garments. Inclusivity is a priority and gender-neutral pieces ensuring that everyone can find something that resonates with their style. Overall, this collection is designed to empower wearers to express their individuality across various occasions."

The collection includes an array of work attire-themed casual pieces that bring a fresh, quirky vibe to daily wear, offering a range of jeans, skirts, colorful tops, and oversized shirts that can be effortlessly mixed and matched to create eye-catching ensembles. As we mentioned earlier, OPEN YY is a brand that is uniquely themselves and boldly different. So where did this all come from? "As a brand, OPEN YY stands for fashion that combines functionality with contemporary aesthetics."

Our journey began with a vision to create fashion that breaks down barriers and resonates with diverse audiences. We started as TheOpen Product, emphasizing open and accessible fashion products. Over time, we evolved our designs, honed our craftsmanship, and expanded our global presence. The name change to OPEN YY was a reflection of our brand's growth and the desire to better encapsulate our identity as a fashion-forward, international brand."

This SS24 also includes dresses with nostalgic vibes and lacy translucent pants that add a playful element to the practical and functional heart of the collection. So with that, we asked the brand what it is about them that makes their company unique and different from others. "What sets OPEN YY apart from other brands is our ability to seamlessly blend workwear and modern trends, striking a balance between functionality and fashion-forward aesthetics," they tell us before elaborating: "We prioritize versatility and diversity, offering gender-neutral pieces. Sustainability is also a core principle for us, with a commitment to responsible materials and production practices."

Innovating and refreshing is exactly what the fashion industry needs, and exactly what OPEN YY represents as a brand. Our final question to them was about the future. What is exactly is in store for this last quarter of 2023 and beyond?

"As we look to the future, OPEN YY is focused on continued growth and innovation. We aim to further expand our global presence and reach new markets while staying true to our brand's core values of practicality, free-spirited style, and sustainability. We plan to explore new materials and technologies to push the boundaries of fashion while maintaining our commitment to responsible practices. Collaborations with emerging artists and designers will be a part of our creative process, and we'll continue to prioritize versatility in our designs, making fashion accessible and exciting for all."

You can keep up with OPEN YY via Instagram.

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