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PUMA and P.A.M. Team Up for Outdoor-Themed Capsule

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PUMA and P.A.M. have created a collection that blurs the lines between streetwear and outdoor clothing- the PAM/PUMA BIO/VERSE, which aims to reconnect with the concepts of nature and community. Established in the year 2000 by Misha Hollenbach and Shauna Toohey, P.A.M., which is short for Perks and Mini, is a Melbourne-born and based brand that has become known for their approach to blending fashion graphic design, art, music and nightlife.

This first-ever PUMA x P.A.M. collection features adventurous silhouettes with bold graphics and all-over prints with a psychedelic edge, which is inspired by the South American plant yareta.

RELATED: PUMA x German Fashion House MCM Collaborate 

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Here’s what Misha Hollenbach had to say about the collection:

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PUMA

“We wanted to make clothes that are comfortable for a seamless transition between the city and the wild, linking both of them.”

Shauna Tooney added on saying: 

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PUMA

“From the start, we saw this project as an opportunity to make something together that could go beyond fashion, and the PUMA team was instantly supportive. So, as part of the PAM/PUMA BIO/VERSE, we suggested created a project that worked to protect threatened wild places on the planet; the same kind of places that inspired the collection.”

Here’s a little more information about The BIO/VERSE. It’s a platform committed to real-world environmental impact through its partnership with DEEP, which is a project that supports the installation of biodiversity monitoring technology in one of the world’s last remaining wild places – the Jurua River region of the Western Brazilian Amazon.

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PUMA

This capsule spans 20 different styles, including fleece jackets and sweaters, cargo trousers, T-shirts, and more, with rich purple lavender, green and copper tones dominating the collection. There’s also accessories such as a bucket hat and cap, a trail backpack and a bottle bag set.

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PUMA

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PUMA

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The PUMA x P.A.M. Collection will be available globally from November 5th in selected PUMA Stores, PUMA.com, P.A.M. stores, PERKSANDMINI.com, and distribution partners with a retail price ranging from $40 to $330.

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